The ‘next generation’ of video games consoles are literally weeks away. That means Microsoft and Sony are poised to do all they can to win over audiences to their respective consoles.

Sony already has a head start with a new advertising campaign for the PlayStation 4 that  tugs at our senses of gaming nostalgia and “exclusivity

However, in a brand new advertisment for Redmond’s new console, Microsoft has recruited zombies, supercars and even Spock to draw you into its vision for Xbox One.

The premise of the new commercial sees Xbox gamers visited and beckoned by characters from games and movies to join them in their respective endeavours.

Vamers - Gaming - You're Invited to 'Jump Ahead' with Microsoft's Xbox One - Spock Beckons You

From the mechs of Titanfall and the zombies in Dead Rising 3, to Star Trek’s Spock (Zachary Quinto) and the popular English football player Steven Gerrard, the new commercial is certainly an extremely entertaining look at Microsoft’s vision for the Xbox One – one that hopes to blur the lines between entertainment and video games.

Microsoft calls the new advertisment an “Invitation” to an ‘all-in-one’ console that beckons players who ‘jumped in’ on the Xbox 360 to, quite simply, “jump ahead” with the Xbox One.

The advertisement is wonderfully put together and certainly pulls out all of the stops. It is, in my opinion, one of the best feel good commercials I have seen for either next generation console.

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Owner, founder and editor-in-chief at Vamers, Hans has a vested interest in geek culture and the interactive entertainment industry. With a Masters degree in Communications and Ludology, he is well read and versed in matters relating to video games and communication media, among many other topics of interest.