Koch Media GmbH has announced that, effective today, all Koch Media companies worldwide will be renamed PLAION (pronounced Play-On), accompanied by a complete rebranding.
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Klemens Kundratitz, Co-founder and CEO at PLAION states: “Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry. Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified. To reflect the evolving nature of our business in terms not only of content, but also of geography as we continue our expansion across the globe, we have chosen our new name to better portray who we are and the journey we are taking.”

Along with the new name comes a new logo that represents the interactive play button, the abstract “P” inside as representation of our new name, and the ribbon symbolizing the embracing and connecting role we as PLAION have as a leader in the digital entertainment ecosystem.

Kundratitz adds: “Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves. Our vision is to enable and inspire our worldwide teams and partners, unlocking their full potential.” ​
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At PLAION, our mission is to offer unique entertainment experiences and to create meaningful conversations with our customers, connecting them with our content in any way they choose.

“Our industry is incredibly dynamic, the expectations of our customers and our partners are continually evolving, and we must recognize this. Relying on our strong foundation whilst embracing change will deliver something new, something better. As PLAION, we’re building on our years of success while striving for more, much more. PLAION is a promise to deliver outstanding entertainment to our customers. I’m happy and proud to continue our journey as PLAION”, Kundratitz concludes.

For more information, please visit plaion.com​

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