Marvel’s god of thunder, Thor, is no stranger to the copious memes bore from his Asgardian heritage. One of the more popular memes is that of THORÉAL, which blends Chris Hemsworth’s glorious golden locks with that of a L’Oréal advertisement.

Courtesy of the Thor impersonator who brought us the fantastic Thor Prancercising’ video, the L’Oréal meme now has a new lease on life in video form.

Without further ado, here is the living meme of “THORÉAL Because Hemsworth It”.

Happy Thorsday!

 [Source: Every Day Thor]