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In the world of comic books and science fiction fantasy, most heroes and villains do not require sponsors. The reason for this is that these popular characters are often portrayed as being either super rich, like Iron-Man and Batman, or government funded, like Canada’s Alpha Fight and, to an extent, The Avengers.

The truth is that money is needed to fund the stylish and functional uniforms, gadgets, weapons and vehicles of mass destruction that heroes and villains need in order to save or conquer the world. Therefore it stands to reason that, if superheroes existed, quite a few of them might want to accrue some level of sponsorship. From a corporate view, it makes a lot of sense. Sponsoring a hero is akin to sponsoring a celebrity, except that the actions of superheroes are valued far more on a global/intergalactic scale.

The assumption that superheroes would allow themselves to be sponsored is what inspired artist Roberto Vergati Santos to construct a series of artworks that imagine a world in which superheroes are, in fact, sponsored by mega corporations.

Santos’ collection is quite interesting and lends itself well to a real world sense of fiscal responsibility through the lens of ‘super’-stardom. My personal favourites in Santos’ collection, which is featured below, are Hulk for Monster Energy and Superman for Emporio Armani.

Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Superman sponsored by Armani - Man of Style Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Superman sponsored by Armani 01Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Batman and Robin sponsored by Nike - Just Do It 01 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Batman and The Joker sponsored by Nike - Just Do It 01 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Batman sponsored by Nike - Just Do It 01Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Captain America sponsored by Coca-Cola beside Black Widows Sponsored by Coca-Cola Light Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Captain America sponsored by UPS Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Iron-Man sponsored by MacDonalds beside Captain America sponsored by Burger KingVamers - Artistry - What if your favourite superhero had a corporate sponsorship - Iron-Man sponsored by MacDonalds 01 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Iron-Man sponsored by MacDonalds 02 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Iron-Man sponsored by MacDonalds 03 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Iron-Man sponsored by MacDonalds VS Hulk sponsored by Monster Energy DrinksVamers - Artistry - What if your favourite superhero had a corporate sponsorship - The Hulk sponsored by Monster Energy Drinks 02 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - The Hulk sponsored by Monster Energy Drinks 03 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - The Hulk sponsored by Monster Energy Drinks 01Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Wolverine sponsored by Adidas Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Wolverine and Jubilee sponsored by AdidasVamers - Artistry - What if your favourite superhero had a corporate sponsorship - The Flash sponsored by Red Bull 01 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - The Flash sponsored by Red Bull 03 Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - The Flash sponsored by Red Bull 02Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Silver Surfer sponsored by Apple Vamers - Artistry - What if your favourite superhero had a corporate sponsorship - Silver Surfer sponsored by Apple versus Galactus sponsored by Microsoft Windows

[Source: Roberto Vergati Santos]

About Hans Haupt

Owner, founder, editor and contributor at Vamers, Hans has a vested interest in geek culture and the interactive entertainment industry. With a Masters degree in Communications and Ludology, he is well read and versed in matters relating to video games and communication media, among many other topics of interest.

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